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  • Social Media - A Strategic Business Imperative to Drive Revenue, Market Share, Growth, Engagement and Brand

Social Media - A Strategic Business Imperative to Drive Revenue, Market Share, Growth, Engagement and Brand

  • Monday, March 27, 2017
  • 5:30 PM - 8:00 PM
  • Sharp Corporate Office 8695 Spectrum Center Blvd. San Diego, CA 92123

Registration

  • To Register visit:
    https://www.eventbrite.com/e/social-media-an-imperative-to-drive-growth-market-share-and-brand-tickets-32447185405

Registration is required and must be completed by Wednesday, March 22, 2017.
https://www.eventbrite.com/e/social-media-an-imperative-to-drive-growth-market-share-and-brand-tickets-32447185405

Join local experts in healthcare social media to learn how Content Strategy, Customer Service, Data Metrics and Leadership Support are critical components in your organization's social media success. Also tour Sharp HealthCare's Digital Media Room.


Guest Speakers
Jennifer Balanky; Manager of Digital Content, Sharp HealthCare
Pam Hardy; Managing Editor, Newsroom at Sharp HealthCare
Monique Ramsey; Founder and Chief Creative Officer of Cosmetic Social Media
Program Agenda
Content Strategy (e.g.: telling your story; bringing attention to your brand…)
Customer Service (e.g.: engaging your customer; in today's digital world, patients expect 24/7/365 conversations - especially millennials; service recovery; patients make/break brand…)
Data Metrics (e.g.: measure effectiveness/ROI; measuring sentiment; identifying influencers; compile data for leadership to detect trends, areas of growth, areas needing improvement…)
Leadership Support (e.g.: commitment to social media; providing the necessary staff, equipment, training; leadership participation in social media…)

Health Care Communicators of San Diego County
3830 Valley Centre Drive, Suite 705-936, San Diego, CA 92130

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