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  • How to Do a Knockout Competitive Brand Audit

How to Do a Knockout Competitive Brand Audit

  • Thursday, April 12, 2018
  • 11:30 AM - 1:30 PM
  • AMN Healthcare 12400 High Bluff Dr, San Diego, CA 92130

Registration


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Join HCC and speaker Brian Lischer, CEO & Creative Director for Ignyte to learn how to do a knockout competitive brand audit.

Event information:

Event date: Thursday, April 12th

11:30 - 12 lunch and networking

12 - 12:45 presentation

12:45 - 1 Q&A

1 - 1:30 networking

OVERVIEW:

Your brand is your company’s most valuable asset. Why? Because your brand is how your organization is perceived by the world around it. And, like it or not, in an increasingly media-centric age, perception is reality. A competitive brand audit gives you a clear, objective understanding of your brand’s perceived strengths and weaknesses. It examines the visual and verbal language, as well as all-important brand positioning.

You’ll walk away from this presentation with practical insights and instructions that you can implement immediately. We’ll walk you through our proven 5-step brand audit process. Armed with this step-by-step information, you can put the power of a brand audit to work for your company, identifying valuable opportunities to boldly differentiate your brand.

KEY TAKEAWAYS:

  • What's included in a competitive brand audit
  • The tangible benefits of a brand audit
  • How to conduct a comprehensive brand audit
  • Who should be involved in a brand audit
  • The ideal time to conduct a brand audit

WHO SHOULD ATTEND:

CEOs, CMOs, Founders, Marketers


Health Care Communicators of San Diego County
3830 Valley Centre Drive, Suite 705-905, San Diego, CA 92130

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