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PRSA Presents - Placements Without Pitching

  • Friday, February 10, 2017
  • 8:30 AM - 12:30 PM
  • University of San Diego – Warren Hospitality Room, 5998 Alcala Park San Diego, CA 92110

Registration

  • https://www.eventbrite.com/e/establish-relationships-with-media-and-bloggers-so-they-call-you-tickets-29791576407

    Cost/Registration

    $159 for PRSA members with SD/IC, LA, OC, IE, Phoenix or Southern Arizona chapter membership with RSVP from Dec. 12 to Jan. 1; $179 with RSVP Jan. 2 to Feb. 3; $209 after Feb. 3 and at the door

    $179 for PRSA members without chapter membership and RSVP from Dec. 12 to Jan. 1; $199 with RSVP Jan. 2 to Feb. 3 $229 after Feb. 3 and at the door

    $209 for non-members with RSVP Dec. 12 to Jan. 1; $229 with RSVP Jan. 2 to Feb. 3; $259 after Feb. 3 and at the door

    $149 for PRSA SD/IC Chapter board members, PRSSA Members/College Students with ID

He’s Back!

We are bringing Michael Smart back! In August, Michael gave us some great tips and tricks for media pitching in a half-day workshop. Now, you can learn how to build relationships with media and bloggers so they call you. Don’t worry, if you didn’t attend the August workshop, you will still reap the benefits of this one. If you did attend in August, this will be a great complement!

Here’s What You Can Expect:

Journalists’ and bloggers’ needs and priorities have changed dramatically. This workshop tells you how to meet them, even when you don’t have a story to pitch. Become a trusted resource; get your emails opened and your calls taken. The program is set up to take you step by step from being unknown to a target influencer to becoming BFFs.

  • Free resources to ID the outlets and influencers who matter most
  • A specific process to use social media and email to get on their radar screen
  • How to get them to take your calls and eventually meet in person
  • How to position your spokespeople as sources – what the media is looking for
  • Examples of PR people just like you who started from scratch and now have reliable relationships

Health Care Communicators of San Diego County
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